The best buying experience can happen when the consumer feels like the business they’re interacting with is aligned with their values. There are some key things retailers can do to align their process and product with the values of their ideal customer or client, in order to drive consumer happiness and business growth.

The steps to take to improve the buying experience for the customer include:

1. Optimizing your mobile shopping experience
2. Investing in social media marketing
3. Prioritizing personalization
4. Training all employees on customer support
5. Investing in user experience
6. Being transparent about business practices

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