The phrase refers to attire and equipment produced by an Australian firm recognized for its motorcycle-inspired aesthetic. This model usually incorporates classic and customized bike parts into its designs, leading to a novel mix of rugged performance and trendy enchantment. An instance can be a waxed cotton jacket with strengthened stitching and delicate branding.
This type of clothes appeals to a particular shopper demographic involved in bikes, browsing, and a usually lively life-style. The model’s give attention to high quality supplies and craftsmanship contributes to the sturdiness and perceived worth of the merchandise. Rising from a customized bike workshop, the corporate has developed a robust model id rooted in authenticity and a ardour for classic bikes. This heritage resonates with clients searching for well-made, fashionable clothes that displays their pursuits.
