9+ Best Eye Lash Vending Machines (2024)


9+ Best Eye Lash Vending Machines (2024)

Automated retail kiosks dispense a wide range of false eyelashes, providing clients 24/7 entry to magnificence merchandise. These models sometimes include a number of types, lengths, and supplies, permitting for handy purchases with out the necessity for a staffed magnificence provide retailer.

This type of retail supplies elevated accessibility to magnificence enhancements, significantly outdoors conventional retail hours. The automated nature reduces staffing prices for distributors and gives clients a fast and discreet buying expertise. Whereas a comparatively current growth within the magnificence {industry}, these automated factors of sale mirror a broader development in the direction of comfort and self-service in retail.

The next sections will discover the marketplace for these automated magnificence aids, delve into the expertise behind them, and analyze their affect on the wonder provide {industry}.

1. Accessibility

Accessibility represents a key benefit of automated eyelash shelling out models. These machines provide a buying channel outdoors the constraints of conventional retail hours, offering clients with 24/7 entry to magnificence merchandise. This expanded availability caters to busy schedules and spontaneous wants, eliminating the necessity to align purchases with retailer working hours. For instance, a buyer getting ready for a night occasion can conveniently buy eyelashes even when shops are closed. This accessibility expands the market attain of those magnificence merchandise, serving a wider shopper base.

Moreover, strategic placement of those machines enhances accessibility. Places akin to nightclubs, leisure venues, or 24-hour comfort shops provide high-traffic areas with prolonged hours, maximizing the potential buyer base. This strategic placement addresses the constraints of conventional brick-and-mortar magnificence provide shops, providing a extra handy and available buying possibility. By bridging the hole between product availability and shopper demand, these machines contribute to a extra accessible and handy magnificence retail panorama.

In conclusion, accessibility drives the attraction of automated eyelash merchandising machines. The prolonged hours and strategic placement cater to fashionable shopper life, eradicating limitations related to conventional retail fashions. Whereas providing clear advantages to customers, this elevated accessibility additionally presents challenges for distributors, together with safety and upkeep of those models in various areas. Balancing accessibility with sensible operational issues stays a key issue within the profitable implementation and adoption of this expertise.

2. Comfort

Comfort performs an important function within the rising recognition of automated eyelash shelling out models. The flexibility to buy magnificence merchandise shortly and simply aligns with modern shopper life, the place time-saving options are extremely valued. This facet contributes considerably to the attraction of those machines, providing a definite benefit over conventional retail fashions.

  • Quick Availability

    Eliminating the necessity to go to a bodily retailer throughout particular enterprise hours represents a big comfort issue. Automated machines present speedy entry to merchandise, catering to last-minute wants or unplanned purchases. This on-demand availability aligns with the fast-paced nature of contemporary life, providing a sensible resolution for time-constrained customers. For instance, people getting ready for an impromptu night occasion can readily purchase eyelashes with out disrupting their schedules.

  • Simplified Buying Course of

    The automated nature of those machines streamlines the buying course of. Clients can choose their desired product, make a cost, and obtain their buy inside minutes. This self-service method eliminates the necessity for interplay with gross sales employees, providing a fast and discreet transaction. This effectivity is especially interesting to these looking for a swift and uncomplicated procuring expertise.

  • Strategic Placement

    The position of those machines in high-traffic, accessible areas additional enhances comfort. Positioning models in venues like accommodations, nightclubs, or 24-hour comfort shops maximizes shopper publicity and supplies buying alternatives inside current routines. This strategic placement caters to impulsive purchases and eliminates the necessity for devoted journeys to magnificence provide shops.

  • Discreet Buying

    For some, buying magnificence enhancements could be a private matter. Automated machines provide a stage of discretion not at all times accessible in conventional retail settings. The self-service nature of the transaction permits clients to make purchases privately, with out the perceived scrutiny of gross sales employees or different buyers. This facet can contribute to a extra snug and personal procuring expertise.

The comfort provided by automated eyelash merchandising machines immediately addresses the calls for of contemporary customers. By offering available merchandise, simplified transactions, and strategically positioned models, these machines characterize a big shift within the retail panorama of the wonder {industry}. This development in the direction of elevated comfort not solely advantages customers but in addition presents alternatives for companies to adapt and innovate inside the evolving market. Nevertheless, sustaining hygiene requirements and guaranteeing product high quality inside these automated techniques stays essential for sustained shopper confidence and market development.

3. Product Selection

A key issue influencing the success of automated eyelash shelling out models lies within the number of merchandise provided. A complete choice caters to various shopper preferences and desires, driving gross sales and enhancing buyer satisfaction. This facet requires cautious consideration by distributors, balancing stock administration with market demand. Providing a variety of choices enhances the attraction of those automated retail factors.

  • Types

    Automated models can inventory a various vary of eyelash types, from natural-looking extensions to extra dramatic, voluminous choices. This selection caters to totally different aesthetic preferences and events, permitting clients to pick lashes applicable for on a regular basis put on or particular occasions. For instance, a machine may provide basic, wispy, or cat-eye types, offering choices for varied make-up appears to be like. This breadth of selection enhances the utility and attraction of the automated retail expertise.

  • Lengths

    Providing varied lash lengths supplies additional customization choices. Clients can select lengths that complement their pure lashes or create a extra dramatic impact. This selection permits for customized styling and caters to particular person preferences. For example, shorter lengths could be most popular for a refined enhancement, whereas longer lengths create a extra glamorous look. This flexibility in size choices contributes to a extra tailor-made and satisfying buying expertise.

  • Supplies

    Completely different lash supplies, akin to artificial fibers, mink, or silk, provide various textures, sturdiness, and value factors. Offering a number of supplies permits clients to decide on based mostly on their finances and desired feel and appear. For instance, artificial lashes provide a cheap possibility, whereas mink lashes present a extra luxurious really feel. Providing this selection caters to a broader shopper base with various buying energy and preferences.

  • Equipment

    Increasing product selection past particular person lashes to incorporate associated equipment, akin to adhesive, applicators, and removers, enhances the comfort and utility of automated models. Providing a one-stop store for lash software wants will increase buyer satisfaction and encourages repeat purchases. Together with these complementary merchandise strengthens the worth proposition of the automated retail expertise.

The number of merchandise provided inside automated eyelash shelling out models immediately influences their market success. A well-curated choice that caters to various preferences, budgets, and desires enhances shopper attraction and drives gross sales. Moreover, strategically managing stock to make sure well-liked types and supplies are available optimizes the effectivity and profitability of those automated retail options. By providing a complete and interesting vary of choices, distributors can successfully leverage the comfort and accessibility of those machines to seize a bigger share of the wonder market.

4. Automated Retail

Automated retail, characterised by self-service kiosks and minimal human intervention, finds a notable software in eyelash merchandising machines. These machines characterize a selected occasion of the broader automated retail development, leveraging expertise to streamline the buying course of and broaden entry to shopper items. The cause-and-effect relationship is evident: shopper demand for handy, 24/7 entry to merchandise drives the adoption of automated retail options, akin to eyelash merchandising machines. This expertise eliminates the necessity for staffed retail areas and conventional working hours, providing each distributors and customers elevated flexibility. For example, the location of eyelash merchandising machines in airports or accommodations caters to vacationers’ wants outdoors typical retail hours, demonstrating the sensible significance of automated retail on this context. The significance of automated retail as a element of eyelash merchandising machines lies in its capacity to remodel product accessibility.

Eyelash merchandising machines exemplify how automated retail reshapes particular market segments. The sweetness {industry}, historically reliant on in-person consultations and gross sales, now incorporates automated options to cater to evolving shopper preferences. This shift underscores the adaptability of automated retail, demonstrating its capability to combine into various sectors. The affect extends past mere comfort; automated retail allows companies to optimize operational effectivity by decreasing staffing prices and increasing market attain. Contemplate a situation the place an eyelash merchandising machine is positioned in a busy shopping center. This location supplies excessive visibility and entry to a big potential buyer base, demonstrating the strategic benefits of automated retail deployments. This instance highlights the sensible software of automated retail ideas inside a selected market context.

In abstract, automated retail represents a basic shift in shopper items distribution. Eyelash merchandising machines showcase the sensible software and effectiveness of this mannequin inside a selected area of interest. The expertise addresses evolving shopper calls for for comfort and accessibility whereas providing companies alternatives to optimize operations and broaden market attain. Nevertheless, challenges stay, together with safety considerations, upkeep necessities, and guaranteeing product high quality inside automated techniques. Addressing these challenges is essential for the continued development and success of automated retail options like eyelash merchandising machines within the broader shopper market.

5. Hygiene Considerations

Sustaining hygiene requirements presents a big problem for automated eyelash shelling out models. Not like conventional retail environments the place merchandise are sometimes saved in sealed packaging and dealt with by educated employees, merchandising machines require particular measures to mitigate potential hygiene dangers and guarantee shopper security. Addressing these considerations is paramount for sustaining public belief and guaranteeing the long-term viability of this retail mannequin.

  • Product Contamination

    Open publicity inside the merchandising machine raises considerations about potential contamination from mud, airborne particles, or bugs. Not like sealed retail packaging, the automated shelling out mechanism might not absolutely shield particular person lash units from environmental elements. For instance, a malfunctioning shelling out mechanism might expose merchandise to contaminants, rendering them unsuitable to be used. This threat necessitates sturdy machine design and common upkeep to reduce publicity and guarantee product integrity.

  • Dealing with and Shelling out Mechanisms

    The automated dealing with and shelling out course of can even pose hygiene dangers. Repeated contact with shelling out mechanisms might switch contaminants to the merchandise. Moreover, malfunctions within the shelling out course of might injury packaging or compromise product sterility. Common cleansing and sanitation of those mechanisms are important for minimizing cross-contamination and sustaining hygiene requirements. For example, incorporating UV sterilization inside the shelling out mechanism might additional improve hygiene protocols.

  • Lack of Oversight

    The absence of on-site employees to observe hygiene circumstances presents one other problem. Not like conventional retail settings the place employees can handle spills, clear surfaces, and guarantee correct product dealing with, automated machines depend on distant monitoring and periodic upkeep. This lack of speedy oversight necessitates sturdy self-cleaning mechanisms and frequent servicing schedules to keep up hygiene requirements. For instance, automated cleansing cycles inside the machine might mitigate the buildup of mud and particles.

  • Client Dealing with

    Even with applicable safeguards inside the machine, shopper dealing with of merchandise post-purchase can introduce hygiene considerations. Injury to packaging throughout shelling out or improper dealing with by the buyer can compromise product sterility. Clear directions and sturdy packaging design are important for minimizing these dangers. For example, tamper-evident packaging might present an extra layer of assurance to customers.

Addressing hygiene considerations is essential for the widespread acceptance and success of eyelash merchandising machines. Implementing sturdy cleansing protocols, incorporating protecting measures inside the machine design, and educating customers about correct dealing with practices are important steps. Failure to handle these considerations might erode shopper belief and hinder the expansion of this automated retail mannequin inside the magnificence {industry}. Moreover, adherence to related well being and security rules is important for guaranteeing authorized compliance and sustaining public confidence within the security and hygiene of those automated retail options.

6. Safety Measures

Safety measures are essential for safeguarding automated eyelash shelling out models from theft, vandalism, and guaranteeing the integrity of transactions. These machines, typically positioned in publicly accessible areas, require sturdy safety protocols to mitigate potential dangers and keep operational reliability. Implementing efficient safety measures safeguards each the seller’s funding and the buyer’s buying expertise. Neglecting these points can result in monetary losses, reputational injury, and diminished shopper belief.

  • Bodily Safety

    Defending the bodily integrity of the machine itself is paramount. Strong building, bolstered enclosures, and tamper-proof locks deter unauthorized entry and vandalism. For instance, anchoring the machine to the ground or wall prevents theft. Surveillance cameras strategically positioned across the unit present a visible deterrent and assist in figuring out perpetrators in case of incidents. These bodily safeguards decrease the danger of bodily injury and theft of each the machine and its stock.

  • Transaction Safety

    Safe cost processing is important for safeguarding shopper monetary data. Using encrypted cost gateways and adhering to industry-standard safety protocols safeguards delicate information throughout transactions. Implementing measures akin to EMV chip card readers and contactless cost choices additional enhances safety. These measures shield in opposition to fraudulent actions and keep shopper confidence within the cost course of.

  • Stock Administration

    Safe stock administration techniques monitor inventory ranges, monitor product motion, and detect discrepancies. This helps forestall inner theft and ensures correct stock information. Actual-time monitoring techniques can alert distributors to low inventory ranges or uncommon exercise, enabling immediate intervention. For instance, integrating stock administration software program with the merchandising machine’s working system supplies automated monitoring and reporting capabilities. This stage of oversight minimizes losses attributable to theft or mismanagement.

  • Distant Monitoring

    Distant monitoring techniques present real-time visibility into the machine’s operational standing, together with safety alerts, error notifications, and gross sales information. This permits distributors to reply shortly to any points, akin to tried break-ins or technical malfunctions. Distant entry additionally allows proactive upkeep and software program updates, guaranteeing the machine’s continued dependable operation. This real-time oversight enhances safety and minimizes downtime, contributing to a seamless and safe shopper expertise.

The effectiveness of safety measures immediately impacts the viability and profitability of automated eyelash merchandising machines. By implementing a complete safety technique encompassing bodily safety, transaction safety, stock administration, and distant monitoring, distributors can mitigate dangers and make sure the long-term success of this retail mannequin. A safe working atmosphere fosters shopper belief, encourages repeat enterprise, and protects the seller’s funding. Moreover, sturdy safety measures contribute to the general notion of the enterprise as dependable and reliable, enhancing its popularity inside the magnificence {industry}.

7. Market Demand

Market demand considerably influences the viability and proliferation of automated eyelash shelling out models. A transparent understanding of shopper wants and preferences drives the strategic placement, product choice, and total success of those machines. Analyzing market tendencies, demographics, and buying behaviors supplies useful insights for distributors looking for to successfully leverage this automated retail mannequin. For instance, excessive demand in areas with a vibrant nightlife or a big youthful demographic may justify the location of a machine in a selected location like a nightclub or a stylish procuring district. The absence of enough demand, conversely, might render such ventures unprofitable. Due to this fact, assessing market demand is key to knowledgeable decision-making concerning deployment and stock administration.

A number of elements contribute to the demand for eyelashes distributed by way of automated models. Comfort, accessibility, and affordability are key drivers. Busy life and the will for available magnificence options create a market receptive to automated retail choices. Moreover, the power to buy merchandise outdoors conventional retail hours caters to a wider shopper base. The worth level of merchandise provided in merchandising machines can even affect demand, with competitively priced choices attracting budget-conscious customers. For example, providing a variety of lash types at totally different value factors can broaden market attraction and cater to various budgets. Understanding these nuanced demand drivers allows distributors to tailor their choices and optimize gross sales methods.

Precisely gauging market demand requires ongoing evaluation and adaptation. Monitoring gross sales information, monitoring shopper preferences, and responding to market tendencies are important for sustained success. Distributors should stay agile and alter their methods based mostly on real-time market suggestions. For instance, if gross sales information reveals a excessive demand for a specific lash model, distributors can alter stock to make sure its continued availability. Conversely, low demand for sure merchandise might necessitate changes to pricing or product choice. This dynamic method to market evaluation permits distributors to optimize stock, maximize profitability, and meet evolving shopper wants. Failing to adapt to shifting market demand can result in overstocked stock, missed gross sales alternatives, and in the end, enterprise stagnation. Due to this fact, steady market evaluation and a responsive method are essential for leveraging the complete potential of automated eyelash merchandising machines.

8. Technological Developments

Technological developments play an important function within the performance, safety, and total success of automated eyelash shelling out models. These developments drive innovation inside the automated retail sector, enhancing the buyer expertise and enabling distributors to optimize operations. From safe cost processing to distant monitoring capabilities, expertise underpins the effectivity and safety of those automated retail options.

  • Fee Methods

    Safe and versatile cost techniques are important for automated retail. Contactless cost choices, akin to near-field communication (NFC) expertise and cellular cost purposes, provide handy and safe transaction strategies. Integration with varied cost platforms expands accessibility for customers. For instance, accepting each bank cards and cellular wallets caters to a wider buyer base. These developments streamline the buying course of and improve transaction safety, decreasing the danger of fraud and enhancing the client expertise.

  • Stock Administration and Monitoring

    Actual-time stock monitoring techniques optimize inventory management and decrease losses. Automated alerts for low inventory ranges allow well timed replenishment, stopping product shortages and maximizing gross sales potential. Information evaluation of buying patterns informs stock choices, guaranteeing well-liked merchandise stay available. For example, integrating stock administration software program with gross sales information permits distributors to anticipate demand fluctuations and alter inventory accordingly. This stage of automation enhances operational effectivity and reduces waste.

  • Distant Monitoring and Management

    Distant monitoring techniques improve safety and operational effectivity. Actual-time alerts for malfunctions, break-in makes an attempt, or low inventory ranges allow fast response and decrease downtime. Distant entry permits for software program updates, value changes, and efficiency monitoring, guaranteeing the machine’s continued optimum performance. For instance, distant entry allows distributors to regulate pricing based mostly on demand or promotional campaigns. This stage of management streamlines operations and reduces the necessity for on-site upkeep visits.

  • Interactive Shows and Person Interfaces

    Person-friendly interfaces improve the buyer expertise. Touchscreen shows with high-quality product photographs and detailed descriptions facilitate product choice. Interactive options, akin to digital try-on purposes or customized suggestions, additional interact clients. For example, a touchscreen interface might show movies demonstrating lash software strategies. These interactive parts improve buyer engagement and contribute to a extra knowledgeable buying choice.

These technological developments collectively improve the viability and effectiveness of automated eyelash shelling out models. By leveraging these applied sciences, distributors can optimize operations, improve safety, and supply a seamless and fascinating shopper expertise. The continued growth and integration of recent applied sciences will additional drive innovation inside the automated retail sector, shaping the way forward for shopper items distribution and influencing buying behaviors inside the magnificence {industry}.

9. Financial Affect

Automated eyelash shelling out models exert a multifaceted financial affect, affecting varied stakeholders inside the magnificence {industry} and past. Understanding these financial implications is essential for assessing the long-term viability and total affect of this automated retail mannequin. Evaluation requires consideration of each micro and macroeconomic elements, starting from particular person vendor profitability to broader market tendencies.

  • Job Displacement and Creation

    Whereas automation can displace jobs in conventional retail settings, it additionally creates new alternatives in areas akin to machine manufacturing, upkeep, software program growth, and stock administration. The online impact on employment is determined by the dimensions of adoption and the capability of the labor market to adapt to evolving talent calls for. For instance, whereas a magnificence provide retailer may scale back employees attributable to decreased in-store site visitors, technicians specializing in merchandising machine upkeep expertise elevated demand for his or her providers. The shift in required talent units necessitates workforce adaptation and retraining initiatives.

  • Small Enterprise Alternatives

    Automated eyelash merchandising machines provide entrepreneurs a comparatively low-cost entry level into the wonder retail market. The decreased overhead related to automated retail in comparison with conventional brick-and-mortar shops presents alternatives for small enterprise homeowners and startups. For example, a person might function a community of merchandising machines throughout varied areas, minimizing the capital funding required for a bodily storefront. This accessibility fosters entrepreneurship and promotes market diversification.

  • Affect on Present Retailers

    The introduction of automated eyelash merchandising machines can disrupt current retail fashions. Conventional magnificence provide shops might expertise decreased gross sales as customers more and more go for the comfort of automated choices. This aggressive strain compels established companies to adapt by integrating on-line gross sales platforms, enhancing in-store experiences, or diversifying product choices. For instance, a magnificence provide retailer may introduce customized consultations or unique product strains to distinguish itself from automated retail choices. Adaptability is vital for survival in a altering market panorama.

  • Client Spending Patterns

    Automated retail can affect shopper spending patterns inside the magnificence sector. Elevated accessibility and comfort might result in elevated frequency of purchases, significantly for impulse buys. The supply of lower-priced choices in merchandising machines can even appeal to budget-conscious customers, doubtlessly increasing the general market. For example, a shopper may buy eyelashes extra regularly attributable to available merchandising machine choices, even when the person buy value stays constant. This shift in buying habits can affect total market development and income distribution inside the magnificence {industry}.

The financial affect of automated eyelash shelling out models stays a dynamic and evolving space of examine. As adoption charges improve and expertise advances, the long-term penalties on employment, market competitors, and shopper habits will turn into clearer. Understanding these financial implications is essential for stakeholders throughout the wonder {industry}, enabling knowledgeable decision-making, fostering innovation, and guaranteeing sustainable development inside this evolving market section. Additional analysis and evaluation are essential to completely comprehend the complicated interaction of things shaping the financial panorama of the wonder {industry} within the age of automated retail.

Incessantly Requested Questions

This part addresses frequent inquiries concerning automated eyelash shelling out models, offering concise and informative responses.

Query 1: How does hygiene get maintained in these automated models?

Distributors sometimes implement cleansing schedules and will incorporate options like UV sterilization inside the shelling out mechanism to mitigate hygiene dangers. Nevertheless, the efficacy of those measures varies relying on the precise machine and vendor practices.

Query 2: What safety measures shield in opposition to theft and vandalism?

Frequent safety measures embody bolstered enclosures, tamper-proof locks, surveillance cameras, and alarm techniques. Distant monitoring techniques can even alert operators to potential safety breaches.

Query 3: What eyelash types and supplies are sometimes accessible?

Selection is determined by the person machine and vendor, however frequent choices embody artificial, mink, and silk lashes in varied lengths and types, catering to totally different preferences.

Query 4: How do these machines deal with cost processing?

Most machines settle for varied cost strategies, together with credit score/debit playing cards, cellular wallets, and typically money. Safe cost gateways are utilized to guard monetary data.

Query 5: The place are these machines sometimes positioned?

Places range relying on market demand and goal demographics. Frequent placements embody procuring malls, nightclubs, salons, accommodations, and different high-traffic areas.

Query 6: What recourse do clients have if a machine malfunctions or dispenses a defective product?

Contact data for the seller is often displayed on the machine. Clients ought to report any points to the seller for decision, which could contain refunds or product replacements.

Making certain hygiene, safety, and product high quality inside automated retail environments requires ongoing diligence from each distributors and customers. Cautious consideration of those elements contributes to a constructive and dependable buying expertise.

The subsequent part explores future tendencies and potential improvements inside the automated eyelash shelling out market.

Suggestions for Navigating Automated Eyelash Shelling out

Efficiently using automated eyelash shelling out models requires consciousness of a number of key elements. The next suggestions provide steering for a easy and passable buying expertise.

Tip 1: Examine Product Packaging: Fastidiously study the lash packaging inside the machine earlier than making a purchase order. Search for any indicators of injury, tampering, or expired dates. Broken packaging might compromise product sterility.

Tip 2: Confirm Fee Choices: Affirm the accepted cost strategies earlier than making a variety. Guarantee compatibility with most popular cost choices, whether or not credit score/debit playing cards, cellular wallets, or money.

Tip 3: Assessment Return Insurance policies: Perceive the seller’s return coverage in case of defects or shelling out errors. Search for contact data displayed on the machine or related signage for reporting points.

Tip 4: Contemplate Location Hygiene: Assess the cleanliness of the merchandising machine and its surrounding space. A poorly maintained atmosphere might elevate hygiene considerations concerning the merchandise inside.

Tip 5: Select Acceptable Types: Choose lash types applicable for the meant event and private aesthetic preferences. Contemplate elements akin to size, quantity, and materials to realize the specified look.

Tip 6: Deal with with Care: As soon as distributed, deal with the lash packaging with care to keep away from injury or contamination. Observe really helpful software directions offered by the producer.

Observing these pointers ensures a constructive and hygienic buying expertise, maximizing satisfaction with automated eyelash shelling out models. Knowledgeable buying choices contribute to the general success and continued development of this revolutionary retail mannequin.

The next part concludes this exploration of automated eyelash shelling out, summarizing key findings and providing views on future developments.

Conclusion

Automated eyelash merchandising machines characterize an evolving section inside the magnificence retail panorama. This exploration examined key points of those automated models, together with accessibility, comfort, product selection, technological underpinnings, hygiene and safety issues, market demand dynamics, and total financial affect. Evaluation revealed the potential of those machines to remodel shopper entry to magnificence merchandise whereas presenting each alternatives and challenges for distributors and current retailers. The intersection of expertise, shopper habits, and market tendencies shapes the trajectory of this revolutionary retail mannequin.

The way forward for automated eyelash merchandising hinges on a number of elements, together with technological developments, evolving shopper preferences, and regulatory landscapes. Continued innovation in areas akin to hygiene upkeep, safety protocols, and customized product suggestions will seemingly drive market development and shopper adoption. Additional analysis into the long-term financial and societal impacts of automated retail inside the magnificence {industry} stays essential for knowledgeable decision-making and sustainable growth. The continuing interaction between technological innovation and shopper demand will in the end decide the enduring success of automated eyelash merchandising machines.